Privacy Policy

1. Data Controller

The data controller responsible for your personal data is:

When we refer to "we", "us" or "our" in this policy, we mean DJ AG ONLINE LIVE LLP.

2. What Data We Collect

We may collect and process the following personal data:

3. How We Collect Your Data

We collect personal data through the following means:

• Directly from you — when you purchase tickets, sign up to our mailing list, subscribe to SMS updates, enter competitions, or contact us with enquiries.
• Via our website — through cookies and similar technologies when you visit our website.
• Through social media platforms — when you interact with our pages, posts or advertising on platforms such as Instagram, TikTok, YouTube and Facebook.
• From third parties — such as our ticketing partners (e.g. Eventbrite) who process ticket sales on our behalf.

4. How We Use Your Data

We use your personal data for the following purposes:

1. Event administration — to process ticket purchases, send booking confirmations, and provide event information and updates.
2. Email marketing — to send you newsletters, event announcements, line-up updates, promotional offers and other marketing communications by email, where you have given your consent.
3. SMS marketing — to send you event reminders, ticket information, promotional messages and updates by text message, where you have given your consent.
4. Social media marketing — to create custom and lookalike audiences on social media platforms (including Instagram, TikTok, YouTube and Facebook) for the purpose of delivering targeted advertising and promotional content relevant to AG Fest and related events.
5. Analytics and improvement — to analyse website usage, understand our audience, measure the effectiveness of our marketing campaigns and improve our services.
6. Legal obligations — to comply with applicable laws, regulations and licensing requirements.

5. Lawful Basis for Processing

We rely on the following legal bases under the UK General Data Protection Regulation (UK GDPR) to process your personal data:

• Consent — for email marketing, SMS marketing and the use of your data for social media advertising. You may withdraw your consent at any time (see Section 9).
• Contract — where processing is necessary to fulfil our contract with you, such as processing your ticket purchase and providing event information.
• Legitimate interests — for analytics, improving our services, and ensuring the security and safety of our events, where these interests are not overridden by your rights.
• Legal obligation — where we are required by law to process your data.

6. Social Media & Targeted Advertising

With your consent, we may share your contact details (such as your email address or phone number) with social media platforms including but not limited to Instagram, TikTok, YouTube and Facebook in order to:

• Show you relevant advertising about AG Fest and future events.
• Create "custom audiences" — matching your data against platform users so we can deliver targeted adverts to you.
• Create "lookalike audiences" — allowing platforms to identify users with similar characteristics to our existing audience, so we can reach new potential attendees.

Your data is uploaded securely and is hashed (encrypted) before being matched. The platforms do not receive your personal data in plain text. You can opt out of this at any time by contacting us or adjusting your advertising preferences directly within each social media platform.

7. Who We Share Your Data With

We may share your personal data with the following categories of recipients:

• Ticketing partners — such as Eventbrite, who process ticket sales and issue confirmations.
• Email service providers — who send marketing emails on our behalf.
• SMS service providers — who send text messages on our behalf.
• Social media platforms — for the purpose of targeted advertising as described in Section 6.
• Analytics providers — who help us understand website traffic and marketing effectiveness.
• Law enforcement or regulatory bodies — where required by law.

We do not sell your personal data to any third party.

8. How Long We Keep Your Data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Event and transaction data — retained for up to 2 years after the event for administrative, legal and accounting purposes.
• Marketing data (email and SMS) — retained until you withdraw your consent or unsubscribe, after which your data will be deleted or anonymised within 30 days.
• Social media audience data — removed from platform audiences within 30 days of your opt-out request.

9. Your Rights

Under the UK GDPR, you have the following rights in relation to your personal data:

• Right of access — to request a copy of the personal data we hold about you.
• Right to rectification — to request correction of inaccurate or incomplete data.
• Right to erasure — to request deletion of your personal data where there is no compelling reason for its continued processing.
• Right to restrict processing — to request that we limit how we use your data.
• Right to data portability — to request your data in a structured, commonly used format.
• Right to object — to object to processing based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us using the details in Section 14.

We will respond to your request within one month. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

10. Opting Out of Marketing

You can opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link in any marketing email we send you.
• Replying STOP to any SMS marketing message.
• Contacting us using the details in Section 14 to request removal from our marketing lists.
• Adjusting your advertising preferences within each social media platform to opt out of targeted ads.

Please note that opting out of marketing will not affect essential communications related to your ticket purchase or event attendance.

11. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These measures include encryption, access controls and secure data storage.

While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections.

12. Cookies

Our website may use cookies and similar technologies to enhance your browsing experience and to collect analytical data. Cookies are small text files stored on your device. You can control cookie settings through your browser. For more information, please refer to our cookie notice on the website.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Continued use of our services after changes are posted constitutes acceptance of the updated policy.

14. Contact Us